magento-test/app/code/Magento/SalesRule/Test/Mftf/Data/SalesRuleLabelData.xml

<?xml version="1.0" encoding="UTF-8"?>
<!--
 /**
  * Copyright © Magento, Inc. All rights reserved.
  * See COPYING.txt for license details.
  */
-->

<entities xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
          xsi:noNamespaceSchemaLocation="urn:magento:mftf:DataGenerator/etc/dataProfileSchema.xsd">
    <entity name="SalesRuleLabelDefault" type="SalesRuleLabel">
        <data key="store_id">0</data>
        <data key="store_label" unique="suffix">Sales Rule (Default) </data>
    </entity>
    <entity name="SalesRuleLabelStore1" type="SalesRuleLabel">
        <data key="store_id">1</data>
        <data key="store_label" unique="suffix">Sales Rule (Store 1) </data>
    </entity>
</entities>